Google Ads
High-Intent Google Ads with Zero Wasted Clicks
I run targeted Google Search ads built specifically for local trade pros, paired with custom landing pages engineered to turn clicks into live phone calls.
$500 setup + $899/mo + ad budget, standalone — or bundle and save on Pricing
🔒 Competitor Lockout · ✅ 30-Day Guarantee · 📅 Month-to-Month
The Problem with Directory Platforms
Stop Paying for Shared Leads and Bidding Wars
Standard directory platforms sell the exact same homeowner lead to multiple contractors simultaneously, triggering a frantic race where you pay for the lead regardless of whether you win the job.
The FTC took action against HomeAdvisor over these practices, resulting in a $7.2 million settlement finalized in 2023 over false or unsubstantiated claims about lead quality, matching, and conversion rates.
With direct Google Search Ads, you bypass third-party lead sellers entirely. Every call and click goes straight to your business — 100% exclusive.
Why Wasted Clicks Cost More Today
Tight Management Protects Your Budget
Ad costs across home services have steadily increased year-over-year, making wasted clicks on unqualified search terms more expensive than ever. Without strict management, your budget gets drained by DIY searchers ("how to fix a pipe yourself") or clicks outside your service area.
- Strict Territory Fencing. Your ads only show in the exact service territory you want to cover.
- Negative Keyword Guardrails. Filters out job seekers, DIY queries, and out-of-scope services before they cost you money.
- Direct Ad Account Ownership. You pay Google directly for your ad budget — no markups, management cuts, or hidden fees on your spend.
Why Generic Websites Waste Your Ad Money
Every High-Value Service Gets Its Own Dedicated Page
When someone searches "burst pipe repair," sending them to a generic homepage confuses them. They shouldn't have to hunt through a list of 15 services to find what they need. They should land on a page built for that exact job, in their town, right now.
When your page mirrors what they searched, two things happen immediately: Google lowers your cost per click (because it rewards relevant pages), and more homeowners call (because they know they're in the right place).
- "Is this what I searched?" The headline names the exact job they typed into Google — not a broad company overview.
- "Do you work where I live?" Names their specific town right up top — not a vague "serving the tri-county area."
- "Can I trust you?" License number, star rating, and guarantee front and center — zero scrolling required.
- "How do I reach you?" One clear button to call. No forms or distractions in the way.
Grounded Expectations
Honest Marketing, Not Fantasy Numbers
I won't promise 50 calls overnight before reviewing your local market and competitor landscape. What I do guarantee is a clean, hyper-targeted campaign that puts your business directly in front of active buyers without wasting a dollar on junk search terms.
Ads Get Them Looking
Great Ads Still Lose the Job If the Next Step Breaks
This gets homeowners to click. It can't fix a slow landing page that loses them before they call, or a call that goes to voicemail. This page is one piece of a connected system — see how all three fit together.
Territory
Lock Down Your Local Search Area
One contractor per trade, within a 25-mile radius. Once it's claimed, it's closed.